Course
Introduction to design and typography («GET»)
Course facts
- Understanding for the visual human
- Creation of appealing printed papers according to basic design and typographic rules
- Deepening and implementation of collected creative experiences
- Understanding the interplay of colors and color effects in detail
- Using comprehensibly formulated tips and tricks
- Ability to answer the following questions:
- What colors and shapes are available?
- How is a page divided?
- How and which font is used?
- How does a publication become more readable and especially more interesting?
- What are the stylistic and visual recipes for an appealing design? Which basic rules are important?
The course is independent of programs used because the majority of the time you will be working without a computer. The following topics will be covered in this two-day course:
- The visual human being
- What does our eye see?
- How does our brain work?
- The visual language
- How we read images
- Basics of design
- Ideas and their implementation
- Target-oriented design
- From sketch to draft
- The design grid
- The secret of a good layout
- The visual weight
- Abstractions (logos and symbols)
- Incorporating an idea into corporate design
- Page format and layout
- Basics of design
- Effect of the paper format
- Application of the golden section
- Interaction of type area and image format
- Business cards, flyers, advertisements, posters
- Multi-page publications
- Color
- The interplay of colors
- Psychology and symbolism
- Color meaning, color systems and contrasts
- Color on the Web
- Basics of typography
- Design of text
- Basics of typographic design
- Font selection and typesetting
- When do I use which font?
- Readability, typesetting and pagination rules
- Baseline grid
- Differences between print and web
- Conversion
- Preparing the work
- Developing common ideas
- Workflow
- Printing process
Theory and practical part with tasks. Own examples from practice are desired.
This course is intended for marketers, those interested in design and graduates of the following courses: PHOTM1, INDEM1, ILLUM1.
Knowledge of a corresponding creative program such as Adobe InDesign, Adobe Photoshop or similar programs is an advantage.
Info about the room equipment
Our courses take place on Windows or Apple devices. On request, we will be happy to provide you with an Apple computer in Zurich and Bern. Please let us know in advance by sending an e-mail to info@digicomp.ch. You can also bring your own laptop.
For virtual participation, we recommend the use of an additional monitor (not just a laptop) so that you can fully follow and participate in the lesson.
Adobe CC Software
The Adobe Creative Cloud Software will be fully available in the classrooms during the course. However, it is not possible to use the software via Digicomp licenses from home during the course.