Facebook for Business («FCB»)

• Gain practical knowledge for the efficient use of Facebook in your company and the integration into your existing marketing channels
• Understand the opportunities you have with Facebook services and Facebook ads

Since the parent company changed its name to «Metaversum», Facebook is more than just a platform. In this course, you will learn everything you need to know about Facebook to be successful at work.

1. Half day
   • Facebook basics
   • Facebook business page
   • Phases of a page
   • Post and content für the Facebook business page
   • Exercises / Questions
2. Half day
   • Avoid common mistakes
   • Tools
   • Insights
   • Apps
   • Sweepstakes
   • Facebook ads
   • Exercises / Questions

This course is aimed at people who want to take over the communication and marketing tasks with Facebook for operational and professional use in the company. The seminar is only aimed secondarily at people who want to evaluate the use of Facebook for their company.

This seminar does not address people who want to set up a private Facebook account (see course requirements).

Prerequisite is at least a private Facebook account. You also have experience in dealing with the platform in the private or corporate environment or equivalent knowledge according to the following courses:

Please bring your own laptop.
You can use it to store what you see and learn directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.